Green washing is campaign or marketing communication which unrealistically, sustainable, harmless to nature that they are in features and make unproven judgements on this subject. The term “Green Washing” came into our lives in the 1960’s. Environmental awareness, which has become a test of trust an reputation for institutions, has started to be seen as a pressure factor by brands. In 1990, on the 20th anniversary of Earth Day, a new consept was born: ”Corporate Environmentalism” Within the framework of this consept, brands have re-established their products and services.
Greenwashing which misleads consumers with hollow rhetoric and has no contribution to the nature. It hasn’t gone beyond the effort search by brands to create false images. Brans may resort to such paths because they find real environmental projects costly or unnecessary.
Although sustainability is perceived as a trend, it is actually a long and labor-intensive journey that must be done. We need to be aware before it’s too late and choose brands that don’t fool consumers with this kind of discourse.